It is often said that "Knowledge is Power.", and such is certainly the case when it comes to purchasing a diamond or any type of jewelry. The more you know about how diamonds are evaluated the easier it will be for you to tell which ones are good deals and which ones should be avoided. When dealing with an object the size of a bean which can easily be worth more than a car it pays to know all of the subtle characteristics that give it its value. Not only what makes them cost more or less but what type of cut will produce the most dramatic brilliance day in and day out. Or which one will require the least day to day maintenance to keep it looking dynamic and attractive.

Diamonds and jewelry is what we do every day. Some of us have been in this business for over 20 years, and our approach has always been one of sharing. Just ask, whatever you want to know about we will tell you the whole story and then let you make up your own mind. We'll never pressure you or try to force a sale. If we don't have it we will get it for you and if we can't find it we'll make it for you. It's what we've done at Payne Anthony Creative Jewelers for over 30 years.